Wealth Building Magazine
The How To Manual For Home Business
By Jeff Roberti

There are many elements that have contributed to my success with NSA (National Safety Associates, Inc., from Memphis, Tennessee) and my journey to becoming a multimillionaire...

I always had great work habits... I always tried to be the best distributor in my group... I always focused on building leadership in my downline.

However, my efforts were not the primary reason for my success. The primary reason for my success was that I joined the right company when I started my career in network marketing.

The network marketing industry is full of companies to represent as a distributor. Making the right choice will ultimately playa big part in your ability to succeed in this industry. Many companies have good marketing plans. Many companies have good products and services.

However, the true judge of any company's ability to prosper in network marketing is its ability to handle diversity and change. All distributors should use experience, vision, and character of a company's management team as the measuring stick for selecting the right company. It is the primary reason I joined National Safety Associates and the reason today that NSA is at the best stage of its illustrious 28- year history.

Latest Change was the Greatest. When I started with NSA, it already had a great history. It had two different and successful product launches at the time. By my third year in the company, NSA had entered into its third successful product launch and sales were exploding.

However, the network marketing industry was going through a change. This change would present the NSA management team with its greatest challenge to date. NSA had to change from a company that focused on selling business opportunities to a company that focused on selling a product to a final consume!: Below are some of the ways it accomplished this change.

Development of Juice Plus+. The first step in the change was to find a unique product that everyone needed, no one had and that was affordable to the masses. The NSA management team recognized that preventive health care through diet (especially eating more fruits and vegetables) was going to be the next big market in the US and around the world. Less than 5 percent of Americans eat enough fruits and vegetables. The American consumer did not have enough time to eat properly.

As NSA was searching for a product, the company found Dr. Humbart "Smokey" Santillo. He was a well-respected nutritionist and author: He had found a way to put fruits and vegetables in a capsule. Even though it was not a replacement for eating fruits and vegetables, it presented an alternative method for obtaining the benefits of fruits and vegetables in a convenient and affordable manner. It appeared to be the perfect fit.

Partnership for Profit. To make the Juice Plus+ concept work, the NSA management team began to develop strategic relationships with other companies to develop Juice Plus+. After an exhaustive search for the right partners, NSA selected Natural Alternatives and Natural Enzymes Company to join in the creating of Juice Plus+.

Both these companies had years of experience and were considered the best companies in their respective fields. Along with the advice of the many other prominent doctors, scientist, athletes and nutritionists, the NSA Juice Plus+ team was developed.

The Audio Tape System. NSA management faced another unique problem. The NSA distributors were not nutritional experts. Distributors were having the most success when they got a new prospect to attend a meeting hosted by a health professional talking about Juice Plus+ and the health advantages of fruits and vegetables.

Understanding the strength of the health professionals' ability to get people on Juice Plus+, the NSA management team decided to put their lectures on audio tape. NSA distributors now had a way to take the presentation outside of a meeting. The concept was simple and anyone could market Juice Plus+ by using these tools.

Automatic Reorder Program. In order to assist its distributors from: 1) Carrying large inventories, and 2) having to resell Juice Plus+ to their customers directly; NSA developed a "Preferred Customer Program." The program allowed NSA customers and distributors to debit their bank accounts or credits cards automatically in order to buy NSA's product on a monthly basis. NSA would process the order and send them its product. In addition, NSA also took the role of communicating with these customers on an ongoing basis. Today, the majority of NSA's sales occur as a result of this program.

The Virtual Franchise Program. The concept of the Virtual Franchise had never been tried in network marketing. It allowed distributors to build a small profitable business of their own, behind a brand-name product using a tried and proven system -then share that system with others and receive a share of their profits in return.

It was the ideal business for distributors searching for: 1) a second income source, or 2) a way to develop a business part-time until it could replace their full-time income. In addition, there was a 100 percent no-risk guarantee issued from Jay Martin, the president of NSA

Scientific Proof. Many companies make claims. The NSA management team decided to support its claims about Juice Plus+. Juice Plus+ has been featured in numerous medical journals including the American Medical Review (AMR) in July 1996, the Current Therapeutic Research Journal (CTR) in June 1996 and the American Nutraceutical Association in March 1998. All these studies focused on the positive health benefits and results of taking Juice Plus+. It is the most tested products in the history of network marketing.

The Results of the Change. Today, NSA is more stable than at any time it its illustrious 28-year history. Over 50 percent of the sales are from the preferred customer program. In addition, NSA has over 200,000 customers on Juice Plus+ and is adding over 6,000 new preferred customer per month.

Thousands of medical professionals are marketing Juice Plus+. Distributor and customer loyalty is at an all-time high. NSA has now done over $3 billion in sales and is marketing NSA products in 23 countries. The founder and president of NSA, Jay Martin, is still leading the company.

He has surrounded himself with management talent such as Roger Pearsal1(the head of international development), Elton DuBose (the head of internal affairs and distributor relations), John Blair (the head of product development), Charlie Evans (the chief financial officer and financial brains behind NSA) and Doug Arscott (NSA's North American sales director). Remarkably, there are many other names that I could add to this list.

Why I Stay with NSA. NSA is a proven company with proven management. In 28 years, it has always shipped the product on time and has never missed a commission payment to its distributors. It is one of the few companies in the network marketing industry that under- stand their distributors are their biggest asset. Its commitment has allowed me to make over $30 million in commissions and bonuses in just the last ten years.

More important, NSA is my vehicle to promote personal growth, financial opportunity, better health and to teach others the importance of self responsibility in insuring their family's future. I am confident that the future of NSA is strong. There is no question that NSA distributors and customers will be the big winners in the years to come