We all know that these are challenging economic times. While there are many positive signs of economic recovery, the official jobless rate is still hovering around 10%. Most families have been forced to cut back and trim their budgets. And yet, sales of dietary supplements rose 6.5% in 2010 over 2009! It is now estimated that fully two-thirds of adult Americans regularly take some type of dietary supplement. When asked “Why?” the most common response is, “Because I know I don’t eat as healthy as I should.”

People see supplementation as a hedge against a less-than-perfect lifestyle. It appears to make sense. In times like these who can afford to get sick? The Centers for Disease Control and Prevention in 2008 estimated that the average cost of a doctor visit was $174.00; an average prescription over $54.00; the average OTC medicine $25.00; and the cost of a day of work missed $150.00. That’s a lot of money that can really add up for a family.

When people say they take supplements because they know they don’t eat right, what are they really saying? We know, don’t we? We know that the single biggest deficiency in the modern diet is the low regular consumption of fruits and vegetables. In fact, the newest Dietary Guidelines for Americans, published at the end of 2010 by the USDA and the U.S. Department of Health and Human Services, now recommends 9 – 13 servings of fruits and vegetables daily. The average American does not get anywhere close to the recommended amount. The need something to fill the gap. What Americans really need to supplement their diet is Juice Plus+®!

First of all, Juice Plus+® is a whole food based product made from juicing a wide variety of nutritionally dense fruits and vegetables. Secondly, it is backed by almost 20 independent, published, peer-reviewed clinical studies conducted at some of the best universities and research centers all over the world. These studies show that Juice Plus+® delivers many of the same type of health benefits that people get from a diet rich in fruits and vegetables:

– Increased levels of Antioxidants in the body
– Reduction of Oxidative Stress
– Support of a Healthy Immune System
– Protection of DNA
– Improvement of Key Indicators of Cardiovascular wellness and more recently:
– Positive impact on Markers of Chronic Inflammation
– Improvement of several Markers of Skin Health
– Reduction of days with Moderate to Severe Cold Symptoms

No other name-brand nutritional support product can make these statements, because none has ever had this quantity and quality of scientific research behind it.

I have had the privilege of working in the dietary supplement industry for over 20 years. In that time I have come to know many of the executives of the best companies in the industry. All of the leading companies, including NSA are members of trade associations who work diligently to:

1. Improve the manufacturing and quality standards of our industry,
2. Help increase consumer confidence in our products, and
3. Create an environment which allows member companies to operate with reasonable legislation and regulation.

The top companies in our industry are also committed to science. But hardly any other companies in the industry actually have credible, independent, peer-reviewed, published clinical research to support the efficacy of their product. In fact much of the industry’s public relations efforts are devoted to defending research on vitamin / mineral ingredients that did not achieve a positive result. There is no other name brand nutritional support product that has more credible, third-party, published, peer-reviewed science than Juice Plus+®.

We are all so fortunate to be part of a company that is having a positive impact on the lives of people all over the world. Juice Plus+® really is making a difference in the health of families world-wide. Here is just a sample of benefits reported to the Juice Plus+® Children’s Health Study, based on nearly 200,000 responses. After 4 – 8 months of consistently taking Juice Plus+® families report:

This data translates not only to healthier families and better quality of life, but also represents a tremendous savings of real dollars to these Juice Plus+® families. JuicePlus+® really is what America needs to bridge the most glaring nutritional gap in our diets. Through the Juice Plus+® products, NSA offers people scientifically proven benefits and hope of a better quality of life. We can all be proud of the fact that we represent a company and a product that is making a difference. We all play an important role in providing the nutritional support that people need today more than ever before: Juice Plus+®.

By John J. Blair, Sr. VP of Product and Research for NSA, LLC.